The Grand Gifting Festival
The Grand Gifting Festival was a 7-day period where the rewards for participants who successfully referred new users on INDmoney were maximised! The campaign was built with the intention of gifting something that grew with time rather than perishable items like sweets and acquiring new users while increasing the brand’s awareness & visibility.
The Challenge
The INDmoney US Stocks Referral program was reasonably popular among users. The user perception had to be changed to align with the spirit of gifting during Indian festivals.
The aim was for the experience to look unique from the rest of the application and resonate with the festive season.
The Approach
The project had to be built in a fashion that was synonymous with the way people gift. This meant that the act of choosing a gift, wrapping it and then sending it to their loved ones had to be replicated in this digital experience as well.
Gifting: a process
Step 1: Pick a gift
Step 2: Wrap it up
Step 3: Send it to loved ones